What the EU’s New Packaging Regulation Could Mean for Transport Packaging

23.

June

KraftPal and the PPWR: A Compliant, Future-Ready Solution for Transport Packaging

The European Union’s new Packaging and Packaging Waste Regulation (PPWR) is set to reshape how companies think about transport packaging. With binding targets for waste reduction, reuse, and recyclability, the PPWR aims to make packaging across the EU more circular, efficient, and environmentally responsible.

For businesses relying on traditional wooden or plastic pallets, this means more scrutiny, more documentation, and, in many cases, a need to rethink their packaging strategy.
At KraftPal, we’re ready.

What is the PPWR?
The PPWR is a sweeping regulation that will directly apply in all EU member states, replacing fragmented national rules with one harmonized framework. Among its key goals:

Reduce packaging waste at the source
Promote the use of reusable and recyclable packaging
Improve recyclability standards across all materials
Ensure packaging is either reused or effectively recycled

Transport packaging, including pallets, is a major focus of the regulation.

KraftPal’s Paper Pallets and PPWR Compliance
KraftPal’s single-material, corrugated paper pallets are designed from the ground up with sustainability and compliance in mind. Unlike pooled wooden or plastic pallets, which may fall under PPWR’s reuse requirements, KraftPal’s one-way pallets are fully recyclable and made from renewable materials.

Under Article 26 of the PPWR, cardboard-based transport packaging is exempt from the 40% reuse obligation by 2030. This makes our solution one of the most compliant and low-risk options available for companies seeking to future-proof their transport packaging.

Why KraftPal Fits the Regulation’s Intent
Beyond technical classification, KraftPal aligns closely with the spirit and goals of the PPWR:

100% recyclable — Our pallets are made entirely from corrugated cardboard and paper, therefore require no disassembly to recycle.
Renewable raw materials — Sourced from responsibly managed forests and recycled content.
Lightweight — Up to 80% lighter than wood, reducing fuel consumption and emissions.
No return logistics — Eliminates the waste and emissions tied to reverse logistics.
Clean and safe — No splinters, nails, or hazardous materials, and easy to dispose of in standard paper recycling streams.

In short, KraftPal pallets reduce packaging waste, avoid end-of-life complications, and help companies meet their CSRD, ESG, and PPWR obligations.

A Smarter Path to Compliance and Sustainability
As the 2030 targets draw closer, companies using traditional transport packaging will face increasing compliance pressure, from regulators, customers, and stakeholders alike.

KraftPal’s paper pallets offer an immediate path forward:

No reuse tracking or pooling complexity
No special recycling infrastructure needed
No added cost or risk from regulatory uncertainty

Whether you’re shipping pharmaceuticals, consumer goods, or industrial products, our pallets offer a proven, efficient, and regulation-aligned packaging solution.

Conclusion: Be Ready for 2030 – Today
PPWR is accelerating a shift toward circular, compliant packaging systems. KraftPal is proud to offer a pallet solution that doesn’t just meet these new standards, it anticipates them.
Looking to reduce waste, lower emissions, and avoid compliance risks?

KraftPal makes it possible – one pallet at a time.